Market Research – Career Simulation

$5.00

Learning about Market Research gives students an introduction to marketing and the ways in which companies utilize data to drive business. This is perfect for a technology, business or marketing class, or a class that focuses on careers. Students use close reading skills to learn about the marketing field and market research and answer questions to demonstrate their understanding. Next, they apply their knowledge in a research simulation for a company, compile the data, and create a supporting report to analyze their data and utilize critical thinking skills. The project was created for grades 7-8 but could easily be adapted for older students.

Files Included with this Lesson
• Teacher & Student Notes and Resources
• Introduction to Marketing & Market Research Reading
• Introduction to Marketing & Market Research Questions from Reading
• Team Brainstorming Worksheet
• Market Research Simulation Lesson Instructions and Rubric
• Market Research Survey Form Template (MS Word – editable)
• Market Research Survey Compilation Template File (MS Word – editable)
• Market Research MS Word Analysis Report Sample File (MS Word – editable)

Total Pages:  18
Teaching Duration: 2 weeks

Description

Learning about Market Research gives students an introduction to marketing and the ways in which companies utilize data to drive business. This is perfect for a technology, business or marketing class, or a class that focuses on careers. Students use close reading skills to learn about the marketing field and market research and answer questions to demonstrate their understanding. Next, they apply their knowledge in a research simulation for a company, compile the data, and create a supporting report to analyze their data and utilize critical thinking skills. The project was created for grades 7-8 but could easily be adapted for older students.

Files Included with this Lesson
• Teacher & Student Notes and Resources
• Introduction to Marketing & Market Research Reading
• Introduction to Marketing & Market Research Questions from Reading
• Team Brainstorming Worksheet
• Market Research Simulation Lesson Instructions and Rubric
• Market Research Survey Form Template (MS Word – editable)
• Market Research Survey Compilation Template File (MS Word – editable)
• Market Research MS Word Analysis Report Sample File (MS Word – editable)

Total Pages:  18
Teaching Duration: 2 weeks

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