Marketing Research – Career Simulation

$5.00

Learning about Marketing Research gives students an introduction to marketing and the ways in which companies utilize data to drive business. This is perfect for a technology, business or marketing class, or a class that focuses on careers. Students use close reading skills to learn about the marketing field and market research and answer questions to demonstrate their understanding. Next, they apply their knowledge in a research simulation for a company, compile the data, and create a supporting report to analyze their data and utilize critical thinking skills. Instructions, templates and samples are included to help students with the projects. This project was created for grades 7-8 but could easily be adapted for older students.

Materials Required

· Access to computers for each student (or pair of students)

· Internet access

· Access to Microsoft Word (or Google Docs)

Project Duration (approximate)

· Introduction to Marketing and Market Research Reading and Questions – 1 – 1.5 (50 minute) class period

· Team brainstorming and product design – 2 (50 minute) class periods

· Survey creation, conduct survey and compile data – 2-3 (50 minute) class periods

· Company Analysis Report in MS Word – 1-2 (50 minute) class periods

Files Included with this Lesson

· Teacher & Student Notes and Resources

· Introduction to Marketing & Market Research Reading

· Introduction to Marketing & Market Research Questions from Reading

· Team Brainstorming Worksheet (PowerPoint/Slides – editable)

· Market Research Simulation Lesson Instructions and Rubric

· Market Research Survey Form Template (MS Word/Google Docs – editable)

· Market Research Survey Compilation Template File (MS Word/Google Docs – editable)

· Market Research MS Word Analysis Report Sample File (MS Word/Google Docs – editable)

Total Pages:  15
Teaching Duration: 2 weeks

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Description

Learning about Marketing Research gives students an introduction to marketing and the ways in which companies utilize data to drive business. This is perfect for a technology, business or marketing class, or a class that focuses on careers. Students use close reading skills to learn about the marketing field and market research and answer questions to demonstrate their understanding. Next, they apply their knowledge in a research simulation for a company, compile the data, and create a supporting report to analyze their data and utilize critical thinking skills. Instructions, templates and samples are included to help students with the projects. This project was created for grades 7-8 but could easily be adapted for older students.

Materials Required

· Access to computers for each student (or pair of students)

· Internet access

· Access to Microsoft Word (or Google Docs)

Project Duration (approximate)

· Introduction to Marketing and Market Research Reading and Questions – 1 – 1.5 (50 minute) class period

· Team brainstorming and product design – 2 (50 minute) class periods

· Survey creation, conduct survey and compile data – 2-3 (50 minute) class periods

· Company Analysis Report in MS Word – 1-2 (50 minute) class periods

Files Included with this Lesson

· Teacher & Student Notes and Resources

· Introduction to Marketing & Market Research Reading

· Introduction to Marketing & Market Research Questions from Reading

· Team Brainstorming Worksheet (PowerPoint/Slides – editable)

· Market Research Simulation Lesson Instructions and Rubric

· Market Research Survey Form Template (MS Word/Google Docs – editable)

· Market Research Survey Compilation Template File (MS Word/Google Docs – editable)

· Market Research MS Word Analysis Report Sample File (MS Word/Google Docs – editable)

Total Pages:  15
Teaching Duration: 2 weeks

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